ALMOST A YEAR AGO WE WERE INTRODUCED TO A TRULY INSPIRING INDIVIDUAL THROUGH OUR GRAPHIC DESIGNER. FROM LEARNING OF TATAN ZULETA'S STORY, IT BECAME CLEAR THAT HE LIVES HIS LIFE INLINE WITH THE NOCTUM LIVE LIFE ALIVE MENTALITY. TATAN VENTURED TO NEW YORK WITH NOT MUCH MORE THAN THE CLOTHES ON HIS BACK AND A CAMERA IN HIS HAND TO PURSUE HIS LOVE FOR PHOTOGRAPHY.

WE SPENT MANY DAYS SHOOTING AND CHILLING WITH TATAN FROM THE EAST END OF LONG ISLAND ALL THE WAY TO BROOKLYN. HIS STYLE IS NOTHING SHY OF VISIONARY.

TATAN SPECIALIZES IN CAPTURING THE ESSENCE WITH CREATIVE LIGHTING. SEEING IMAGES THROUGH HIS LENS ALWAYS PUTS THE WORLD IN PERSPECTIVE. 

 IT'S A TRUE HONOR TO HAVE TATAN AS PART OF THE NOCTUM FAMILY.

"MY NOCTUM LENSES REFLECT HOW I LIVE LIFE ALIVE"

BY: GENEVIEVE COULSON

A FEW MONTHS AGO I BEGAN A JOURNEY, IN A LITERAL AND METAPHORICAL SENSE, AS I MOVED OUT TO COLORADO. UPON ARRIVING, IT ONLY MADE SENSE TO PLAN A WEEKEND THAT WOULD TAKE ME UP INTO THE MOUNTAINS TO BEGIN EXPLORING SOME OF THE ABUNDANT NATURAL BEAUTY THAT COLORADO HAS TO OFFER. SO MYSELF, GOOD FRIEND AND FOUNDER OF FOOTPRINTS, SETH BUNTING SET OUT TO GRANBY LAKE.

WE WENT EXPLORING IN NOCTUM SUNGLASSES. WINDING THROUGH TREE-LINED HILLS, LOOKING OUT OF WATER, SCRAMBLING OVER SAND COLORED ROCKS IT WAS AN INTO-THE-WILD KIND OF DAY. SOMETIMES IT'S THE SIMPLEST, SMALLEST THINGS THAT LEAVE US FEELING THE MOST ALIVE. I WAS REMINDED OF THIS WHILE I SAT, QUIETLY, PEACEFULLY, OVERLOOKING THE LOOK. 

WE WERE WAITING ON THE SUN SET WHEN SETH CAUGHT OF REFLECTION OF IT ON THE NOCTUM LENSES. A BEAUTIFUL PICTURE WAS CAPTURED AND A PRECIOUS MOMENT WAS SAVORED.

AS I LOOKED AT THE NATURAL BEAUTY BEING REFLECTED BACK AT AM IT WAS THEN THAT WAS I REMINDED OF THE PHRASE, "BE THE CHANGE". AS I CONTINUE DOWN THE UNFORESEEN PATH OF WHATEVER NEW ADVENTURES LIE AHEAD, I AM INVIGORATED, I FEEL ALIVE. WHENEVER I SEE SOMETHING WONDERFUL, CREATIVE, INSPIRING, MOTIVATING OR BEAUTIFUL AROUND ME I AM ENCOURAGED TO REFLECT THAT POSITIVE ENERGY. BIG AND SMALL, UP MOUNTAINS AND DOWN VALLEYS, GETTING THROUGH THE DAY TO DAY, WE ARE ALL EXPERIENCING ADVENTURES OF OUR OWN. AS YOU JOURNEY ON YOUR WAY, REMEMBER TO REFLECT THE CHANGE YOU WANT TO SEE, AND REFLECT HOW YOU LIVE LIFE ALIVE!

A LOT OF PEOPLE HAVE ASKED HOW NOCTUM STARTED MAKING SUNGLASSES...

WE BEGAN WITH RESELLING SOME GENERIC SHADES TO THE ELECTRONIC MUSIC SCENE. IT BECAME APPARENT SOON AFTER THAT WE NEEDED TO STEP OUT OF THE BOX AND START OUR OWN BRAND.

BEFORE NOCTUM WAS REVAMPED INTO THE BRAND IT IS TODAY, WE RELEASED OUR FIRST LINE WHICH WAS LIMITED EDITION AND CALLED THE SPECKLED BEATS. THESE HAD ROSE TINTED LENSES AND A VIBRANT OMBRE DESIGN ON THE LEGS.

AS THE SPECKLED BEATS CAME CLOSE TO BEING SOLD OUT, WE DECIDED TO STEP IT UP FOR THE NEXT LINE BY UPGRADING TO POLARIZED LENSES. THIS LINE IS CALLED THE RASTA BEATS. 

ABOUT ONE YEAR AGO WE STARTED WORKING ON REVAMPING OUR IMAGE. WORKING WITH OUR DESIGNER EUGENE FROM MADE IN TRUTH CLOTHING, WE CAME UP WITH 5 NEW SUNGLASSES LINES AND A TOTALLY FRESH BRAND:

BILLIONAIRE BEATS

MUTANT BEATS

KANDI BEATS

SUNBURST BEATS

CLASSIC BEATS

NOCTUM SUNGLASSES HAVE A MULTI-STEP MANUFACTURING PROCESS. THE FRAMES AND LENSES ARE MOLDED WITH POLY-CARBONATE PLASTIC. THE COLLECTOR'S BOXES ARE MADE FROM SPECIAL MATERIALS ON AN ASSEMBLY LINE.

THE METAL INLAYS ON THE TEMPLES ARE COATED ON A JIG AND THEN THE GLASSES ARE ASSEMBLED IN OUR WAREHOUSE.

 AND THAT IS HOW YOU MAKE SUNGLASSES. 

AFTER MONTHS OF PRODUCT R&D NOCTUM HELD THE FIRST OFFICIAL PHOTO SHOOT AT IMPACT MEDIA STUDIOS. THE NOCTUM FAMILY SHOWED UP FOR A 9 HOUR DAY PACKED WITH FRESH MUSIC, GOOD FOOD, AND A LOT OF PHOTOGRAPHY. AND THE NOCTUM VIDEO TEAM WAS ON SITE CAPTURING THE WHOLE DAY.

LOCATION: IMPACT IMAGES STUDIOS - WEST BABYLON, NEW YORK

ART DIRECTORS: JUSTIN PAUL, MARK PEREZ, PAUL PEREZ, MATT TOCA, JEREMY GREENE-TAUB

LEAD PHOTOGRAPHER: TATAN ZULETA

ASSISTANT PHOTOGRAPHER: MICHALA RUSAŇUKOVÁ

MAKE UP ARTIST: MARILUZ FONTANEZ

NOCTUM MEDIA TEAM: ALEX SILIATO, COLIN BONILLA, MIKE LENNON

WE ARE PROUD TO OFFICIALLY ANNOUNCE THE INCEPTION OF OUR BRAND NOCTUM.

BORN IN NEW YORK OUR STYLE IS A FUSION OF ARTISTRY AND STREET ETIQUETTE.

WE ARE OFFICIALLY PARTNERED WITH GIVE KIDS THE WORLD VILLAGE (GKTW), A NON-PROFIT

THAT HELPS TO CREATE MAGICAL MEMORIES FOR CHILDREN WITH LIFE THREATENING

ILLNESSES AND THEIR FAMILIES. AND WE DONATE $5 OF EACH AND EVERY SALE TO HELPING THEM DO THAT.